For investment managers serving different audiences, the challenge is delivering genuinely different experiences to match their very different requirements.
A direct investor wanting to check the prices of their holdings, find out more about a fund recommended by their adviser, or read about the impact of news on markets wants a very different experience from a…
…financial adviser/wealth manager wanting to analyse funds, managers, performance, on a regular basis and subscribe to that information either directly or via a tool like Timeline or similar which is different again to…
…an institutional investor who most likely isn’t focused on funds but is interested in strategies, performance, investment teams and secure portal experiences.
Most fund centres serve the same experience with content filtered to reflect the investor type. That’s lazy.
What’s the answer?
It’s pretty easy actually – it’s moving from a ‘monolithic’ fund centre solution that manages data, integrations and the front end – to a ‘headless’ model that delivers endless flexibility in a cost-effective model.
- a ‘golden source’ of data – it doesn’t have to be in one place/format as long as it’s the single source of truth. Firms are getting better at building their data solutions and/or working with partners who deliver this
- an API – the ideal solution to make data available to every front end. The front ends could be your website, your RFP tool, CRM, fund platforms, partners; the list is endless and can be served safely, efficiently and robustly
- flexible client experiences – by building with modern JS frameworks you can deliver personalised experiences to each audience;
- beautiful UI for investors
- personalised analysis and subscriptions for advisers
- data integrations for partners and platforms
This isn’t leading edge; this is a capability that all firms should be delivering with current technology and tools – for a lot less than you’re paying for your current one-size-fits-all fund centre.