Firms can be overpaying for fund centre solutions for a few reasons.
- all in one platforms & subscriptions – often firms have subscribed to a complete package that may include a fund centre, data management, factsheet/KIID production and related services. They may not need all those services or have legacy partners providing some elements – but the subscription is not flexible or modular so firms are locked in to full-fat annual contracts.
- improved data management – as firms have the recognised the importance of data and unifying the delivery across channels and users; management and availability has improved and firms only require the visual interfaces rather than an end-to-end package. Of course that still brings complexity but it’s logical presentation supported by AI.
- old technology & architecture – proprietary ‘black boxes’ are not the future or frankly the present of how to build marketing technology stacks. Using MACH principles as the foundation for architecture provides single sources of truth, APIs for integration and open data and freedom to design front end experiences.
Better solutions, for less investment that are built for the long term – allow marketing and technology budgets to be used for…marketing!